Marketability: Why should you invest in Synergistic Passive Solar Design?
Identification and Growth of Potential Market through *Earthships Data:
Identification of Potential Market:
The consumer base sustaining the earthships design is as diverse as their motives are for acquiring an earthship home. According to John Kejr, a real estate agent who specializes in selling earthships homes in Taos, "The mixture of people is much more diverse than I expected -- they range from very young people to retirees, large families to single people,” . This first-hand account of the consumer base helps counter the myth that the market of people interested in alternative residential design is limited. Kejr continues to explain that the motives of people looking to buy an earthship are also varied. He explains, "Some are looking to lessen their environmental footprint; others just don't want to pay an electric bill,” . Since our proposal fulfills similar ecological goals as the earthships, we are confident that the market that sustains the earthship model would support our proposal as well.
Growth of Potential Market:
The growth of Michael Reynold’s company Earthship Biotecture will serve as evidence to establish the success of a product that aims to reduce energy consumption through an innovation in residential design, and consequently the success of Earthship Biotecture supports the future success of our proposal. The first earthship home was built in 1988 in Taos, New Mexico . Since then 3,000 earthship homes have been built worldwide and 500 of those have been built by Earthship Biotecture . Although our proposal for synergistic passive solar design is focused for North Texas, in order to exhibit the growth and popularity of earthships we will mention the various places they are found worldwide. Earthship communities are found in Africa, Haiti, Australia, Canada, Europe, Guatemala, New Zealand, South America, and, of course, the United States . Clearly, there is a growing market for earthship homes worldwide. The success of an alternative design for residential homes has proven to be a commodity for many of the world’s citizens, and with this promising precedent we are confident our proposal for synergistic passive solar design will be a sought after commodity, here, in North Texas.
*We will use the data associated with earthships because our proposal has similar ecological goals and the nature of our proposal is a design innovation of residential housing just like the earthships. The most fundamental ecological goal our proposal shares with earthships is the reduction of energy consumption.
Direct Financial Gain from Implementing our Proposal In North Texas:
The financial gain is evident through the following benefits of passive solar implementations in North Texas (as demonstrated by the government publication Passive Solar Design Strategies for Home Building in North Texas): energy performance, low maintenance, value, and investment . Passive solar provides energy performance by reducing energy bills all-year round . It has a low maintenance because its upkeep includes durable reduced operation and repairs . The value of passive solar heating is reflected in a higher owner satisfaction ate and a higher resale value . Finally, passive solar heating is a return on investment because it will retain independence from a rise in future fuel costs and it will continue to save money long after any initial costs have been recovered .
Our proposal for Synergistic Passive Solar Design is original:
Ultimately, the earthships ideology is a world wide enterprise. However, our proposal for Synergistic Passive Solar Design is a local initiative focused around North Texas. According to a leader in the local economic development movement in the United States, Majora Carter, the future of green innovations are local efforts .
Overall Lower Costs of Synergistic Passive Solar Design:
In order for our proposal of Synergistic Passive Solar Design to achieve traction, the issue of cost must be addressed. According to a Federal Energy Management Program passive solar strategies result in affordable housing .
The following chart shows a study done by BC Building Envelope Council which found a lower cost for living for passive construction costs than for conventional construction costs .
The following chart compares the annual energy use in kWh of a simulated house built to code and an actual passive solar house. Clearly, the passive solar returns a lower use of kWh .